TRADEMARK

Trademark is a graphical symbol of goods and services in the form of a logo, sign, heading, graphic, slogan, design, word, letter or any combination of either colors or texts. It’s being utilized by different companies or an individual as an identity for their products and services traded to the corporate sector within India or abroad.

A registered trademark is an immovable identity or intellectual property for a business and is used to mark credentials for your brand and thus helps your costumer to recognize your brand in the Indian as well as in international market.

What is a trademark: protecting your brand, product, company name and logo

A trademark can be any word, sign, symbol or graphic that you apply to your company or goods or services which help to distinguish them from those of your competitors in the market; for example, a brand, product or company name, or logo. The trademark serves as a badge of origin for the business and its brands and products, and which consist of words, logos, images, slogans, shapes and colours, or a combination of all of these.

The most common forms of trademarkare words and pictures, but other distinguishing signs can be registered, so long as they are capable of being represented graphically. For example, designs have successfully been protected as trademarks, as have colours,family names and even smells and sounds.

Trademarks are valuable business assets, as a valid trademark right helps enabling its owner to prevent others from taking advantage or copying of the goodwill in the owner’s brand or company name. In cases of copying or In the case of infringement, unregistered trademarks offer limited protection, which is why it is generally recommended the the owner of the trademark registers the trademark rights at the relevant national or regional trademark office. Renewal of a registered trademark is required at regular periods (generally every 10 years) to keep it in force.